{"product_id":"alaffia-beautiful-curls-curl-defining-shampoo-for-coily-to-curly-hair-no-sulfates-shea-butter","title":"Alaffia Beautiful Curls Curl Defining Shampoo for Coily to Curly Hair | No Sulfates, Shea Butter","description":"\u003ch3\u003eDiscover Beautiful Curls Curl Defining Cream Shampoo\u003c\/h3\u003e\n\u003cp\u003eMeet Alaffia Beautiful Curls Curl Defining Cream Shampoo, a plant-based cleanser tailored for coily to curly hair. This sulfate-free formula cleanses the scalp and hair while preserving natural oils, helping curls stay moisturized and defined without heaviness. A blend of minerals and vitamins supports curl activation and retention, while reducing frizz for a more polished look as you go about your day.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it work for curl care\u003c\/h3\u003e\n\u003cp\u003eThe formula draws on fair trade unrefined shea butter, essential oils, and botanical extracts of comfrey and arnica. The result is a creamy, nourishing cleanse that hydrates without weighing hair down, making it easier to style between washes and to maintain bounce and definition across days.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing respects moisture balance and helps minimize frizz\u003c\/li\u003e\n  \u003cli\u003eMoisture-rich base supports curl activation and longer-lasting definition\u003c\/li\u003e\n  \u003cli\u003ePlant-based, vegan formulation free from parabens, phthalates, silicones, mineral oil, artificial color, and synthetic fragrance\u003c\/li\u003e\n  \u003cli\u003eFair trade shea butter and cruelty-free production support ethical sourcing and communities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage onto wet hair and scalp, then rinse thoroughly to remove residual product\u003c\/li\u003e\n  \u003cli\u003eRepeat if needed to ensure a clean base for styling products\u003c\/li\u003e\n  \u003cli\u003eFollow with Beautiful Curls Leave-In Conditioner to enhance definition and manageability\u003c\/li\u003e\n  \u003cli\u003eStyle by air-drying or diffusing to shape curls without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTexture and sensory notes: The creamy lather glides through curls with ease and rinses clean, leaving a fresh, natural scent from essential oils. Hair feels soft, hydrated, and more controllable without a weighted feel.\u003c\/p\u003e\n\u003ch3\u003eBrand story and sustainability\u003c\/h3\u003e\n\u003cp\u003eAlaffia pairs curl care with a mission. The brand aims to alleviate poverty and advance gender equality in Togo, West Africa through fair trade of indigenous resources and community empowerment programs. Choosing this shampoo supports ethical sourcing and transparent supply chains while caring for your curls.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's a sulfate-free formula designed to cleanse without stripping natural oils, helping curls stay moisturized.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I get the best curl definition?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage onto wet hair and scalp, rinse, repeat if needed, then follow with the Beautiful Curls Leave-In Conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":68235750244572,"sku":"B082G1X2BR","price":27.43,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/we-rock.co.uk\/products\/alaffia-beautiful-curls-curl-defining-shampoo-for-coily-to-curly-hair-no-sulfates-shea-butter","provider":"We-rock.co.uk","version":"1.0","type":"link"}