{"product_id":"giovanni-biotin-collagen-hair-serum-strength-shine-frizz-control","title":"GIOVANNI Biotin \u0026 Collagen Hair Serum - Strength, Shine \u0026 Frizz Control","description":"\u003cp\u003eGreat hair starts here. GIOVANNI Biotin \u0026amp; Collagen Hair Serum blends vitamins with collagen and biotin to help thicken and smooth each strand while delivering a luminous, healthy-looking sheen. The lightweight formula glides onto clean or styled hair, leaving behind a touchable feel rather than heavy residue. It’s designed to work across a wide range of textures, from tight curls to sleek straight locks, making it a versatile addition to a daily routine. By pairing nourishing botanicals with a modern, salon-grade sensibility, the serum aims to support the texture and fullness you see in photos and mirror checks, without demanding a complicated regimen.\u003c\/p\u003e\n\u003cp\u003eKey ingredients such as Hyaluronic Acid hydrate the hair shaft and scalp, helping to lock in moisture while keeping styling weight low. Collagen and Biotin are presented as a duo that may contribute to a smoother, more controlled feel and a more uniform texture across lengths. The formula is vegan and cruelty-free, aligning with eco-conscious beauty choices and recyclable packaging. With a focus on performance, Giovanni has a long-standing history in natural, salon-grade care, offering products that blend nature-inspired ingredients with effective results.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThickens and smooths each strand for a noticeably sleeker feel.\u003c\/li\u003e\n  \u003cli\u003eHydrates with Hyaluronic Acid for softness without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eCompatible with all hair types, from curly to straight.\u003c\/li\u003e\n  \u003cli\u003eBiotin and collagen support texture and perceived fullness.\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free, with natural botanical ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply 2–3 drops to damp or dry hair, focusing on mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly with fingertips or a wide-tooth comb.\u003c\/li\u003e\n  \u003cli\u003eStyle as usual to tame frizz, boost manageability, and add shine.\u003c\/li\u003e\n  \u003cli\u003eReapply on days with high humidity or when a lighter, non-greasy finish is desired.\u003c\/li\u003e\n  \u003cli\u003eAvoid applying directly to the roots if you prefer a lighter coverage near the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cp\u003eOn busy mornings, a small amount delivers a quick polish for smoother detangling and a polished look. Humidity days benefit from frizz control and lasting vibrance, helping you achieve a refined base for your hairstyle. For styling days, this serum provides a featherweight layer that supports texture without weighing hair down, making it easier to blow-dry, curl, or flat-iron with consistent results.\u003c\/p\u003e\n\u003cp\u003eEco Chic branding reflects Giovanni’s approach to beauty: natural and organic ingredients paired with salon-grade performance, plus recyclable packaging and a commitment to vegan offerings. This combination aims to support a versatile routine that suits fashion-forward individuals seeking healthy-looking, manageable hair.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is this serum best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The serum is suitable for all hair types, helping to smooth, thicken, and improve manageability with lightweight hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is vegan and Leaping Bunny certified cruelty-free, using natural and organic ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BritishVita | Premium UK Vitamins \u0026 Wellness Supplements","offers":[{"title":"Default Title","offer_id":68235478008028,"sku":"B0C3NJMJSV","price":21.83,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/we-rock.co.uk\/products\/giovanni-biotin-collagen-hair-serum-strength-shine-frizz-control","provider":"We-rock.co.uk","version":"1.0","type":"link"}