ColourPop Cloud Whip Blurring Liquid Lipstick – Marshmallow, Cloudberry & Hyaluronic Acid – Soft, Buildable Color (0.12 fl oz)

Experience Cloud Whip: a diffused lip blur

Discover a weightless, cloud-soft lip experience that diffuses color for a modern matte look. ColourPop Cloud Whip Blurring Liquid Lipstick blends the ease of a lip tint with the comfort of a whipped lipstick, delivering a soft-focus finish that stays plush on contact with your lips.

Every swipe feels creamy and airy, thanks to a whipped texture that glides on like a dream. The formula balances tint and pigment to offer a medium, buildable coverage—sheer for a natural glow or layered for a more pronounced blur. This lip blur is designed for daily wear, yet it adapts to bold moments when you want a statement look without sacrificing comfort.

Key benefits

• Soft blurred finish that diffuses color with an airy, whipped texture.
• Medium-buildable coverage that layers from sheer to more noticeable without caking.
• Cushiony nourishing complex with Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid for daily lip comfort.
• Non-drying formula designed to feel plush and comfortable over time.
• Vegan and cruelty-free, aligning with conscious beauty choices.
• Easy application: dot a small amount in the lip center and blend outward for ultra-diffused results.

Inside the formula

• Marshmallow Root Extract cushions and softens as color is applied.
• Cloudberry Oil provides antioxidant-rich nourishment for lips.
• Hyaluronic Acid adds hydration without weight.

Texture, wear, and versatility

The whipped, airy texture feels light and comfortable, delivering a velvet-matte look without drying. The product is versatile enough for everyday use or slightly bolder blur, and it pairs well with minimal eye makeup or a full-glam look.

How to wear

Apply a small dot to the center of the lips, then gently blend outward with the fingertips for a diffused finish. Layer to increase color depth or sheer it out for a sheer tint. Reapply as needed for a fresh feel.

Who it’s for

Ideal for daily wear, office looks, and relaxed evenings. The formula aims to deliver lasting comfort while offering a modern lip blur that feels soft to the touch and easy to control.