ColourPop Cloud Whip Blurring Liquid Lipstick – Soft, Creamy, Non-Drying Finish

Meet Cloud Whip, ColourPop’s case for a lip look that feels light as a feather. This blurring liquid lipstick glides on with a whipped, airy texture that delivers a diffused, modern matte finish.

From day-to-day errands to evening plans, the formula aims to stay soft on the lips while laying down a medium-buildable color. The finish is designed to blur the natural lip line for a flattering, pillowy effect that never feels heavy.

Core ingredients bring a comforting feel: Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid work together to condition as they color. The effect is never drying, helping lips stay comfortable across wear.

What to expect

• Soft Blurred Finish - a dreamy, diffused look with a whipped texture that softens the edges of color
• Medium-Buildable Coverage - flexible pigmentation that can go sheer or amplified without caking
• Cushiony Nourishing Complex - marshmallow root, cloudberry oil, hyaluronic acid help lips feel hydrated
• Easy to Use - apply a small dot in the center and blend outward for ultra-diffused glow
• Versatile & Cruelty-Free - vegan, never tested on animals, crafted for everyday wear

Why shoppers love it

What this means in real life: the look can be intensified for evenings or kept light for office days, with comfortable wear that doesn't feel heavy. The color range supports a variety of skin tones and moods.

How to use

• Dot a small amount onto the center of lips and blend outward with fingertips for ultra-diffused finish.
• Layer in thin coats for more defined blur or sheer tint as desired.
• Let each layer settle briefly before adding the next to avoid caking.

All ColourPop Cloud Whip is vegan and cruelty-free, offering a modern lip look without compromise.