ColourPop Cloud Whip Liquid Lipstick – Cloudy Hour | Soft Blur Finish & Hydration

Overview

ColourPop Cloud Whip is a light-as-air liquid lipstick that diffuses into a soft blur, creating a modern matte look without a heavy feel. The whipped texture glides onto lips like satin, offering medium, buildable color that can lean sheer or become more pronounced with gentle layering.

Designed for everyday wear, Cloud Whip blends color with care. Its nourishing trio—Marshmallow Root Extract, Cloudberry Oil, and Hyaluronic Acid—works as you color, aiming to keep lips comfortable, hydrated, and ready for whatever the day brings.

What makes it stand out

• Soft blurred finish with a whipped, airy texture that diffuses color for a natural look.
• Medium-buildable coverage that layers easily without caking or drying.
• Cushiony nourishing complex to help lips feel hydrated and comfortable all day.
• Effortless application: a small dot in the center and a light blend yields an ultra-diffused effect.
• Vegan and cruelty-free makeup designed for real-life wear and accessible beauty.

Texture and sensory experience

The whipped formula delivers a cushiony, non-sticky feel that dries to a soft matte, not a flat finish. Lips stay hydrated as you move through your day, with a light, unobtrusive scent.

• Lightweight feel from first swipe to last kiss goodbye.
• No drying sensation, even after hours of wear.

How to use

• Dot a small amount onto the center of your lips and gently blend outward with your fingertip for a soft blur.
• Layer as needed to achieve sheer tint or a more pronounced, modern blur.
• For defined edges without losing softness, apply more lightly along the edges with a clean fingertip.

Shade and versatility

Cloudy Hour is the featured shade designed for versatile looks—from sheer warmth to a cooler, diffused tone. The formula accepts layering, letting color shift from subtle to more pronounced blur depending on application.

Real-life scenarios

From a busy workday to a post-work coffee run or a casual evening out, Cloud Whip holds color while staying comfortable. The formula aims to strike a balance between staying power and a plush feel, making it a versatile option for many looks.

Why shoppers might love it

Whether you want a barely-there tint or a bolder blur, Cloud Whip offers a flexible path to color. The vegan, cruelty-free construction aligns with a broader approach to makeup that focuses on feel, finish, and everyday usability.