GIOVANNI Biotin & Collagen Hair Serum - Strength, Shine & Frizz Control

Great hair starts here. GIOVANNI Biotin & Collagen Hair Serum blends vitamins with collagen and biotin to help thicken and smooth each strand while delivering a luminous, healthy-looking sheen. The lightweight formula glides onto clean or styled hair, leaving behind a touchable feel rather than heavy residue. It’s designed to work across a wide range of textures, from tight curls to sleek straight locks, making it a versatile addition to a daily routine. By pairing nourishing botanicals with a modern, salon-grade sensibility, the serum aims to support the texture and fullness you see in photos and mirror checks, without demanding a complicated regimen.

Key ingredients such as Hyaluronic Acid hydrate the hair shaft and scalp, helping to lock in moisture while keeping styling weight low. Collagen and Biotin are presented as a duo that may contribute to a smoother, more controlled feel and a more uniform texture across lengths. The formula is vegan and cruelty-free, aligning with eco-conscious beauty choices and recyclable packaging. With a focus on performance, Giovanni has a long-standing history in natural, salon-grade care, offering products that blend nature-inspired ingredients with effective results.

Key benefits

• Thickens and smooths each strand for a noticeably sleeker feel.
• Hydrates with Hyaluronic Acid for softness without weighing hair down.
• Compatible with all hair types, from curly to straight.
• Biotin and collagen support texture and perceived fullness.
• Vegan, cruelty-free, with natural botanical ingredients.

How to use

• Apply 2–3 drops to damp or dry hair, focusing on mid-lengths to ends.
• Distribute evenly with fingertips or a wide-tooth comb.
• Style as usual to tame frizz, boost manageability, and add shine.
• Reapply on days with high humidity or when a lighter, non-greasy finish is desired.
• Avoid applying directly to the roots if you prefer a lighter coverage near the scalp.

Real-life use scenarios

On busy mornings, a small amount delivers a quick polish for smoother detangling and a polished look. Humidity days benefit from frizz control and lasting vibrance, helping you achieve a refined base for your hairstyle. For styling days, this serum provides a featherweight layer that supports texture without weighing hair down, making it easier to blow-dry, curl, or flat-iron with consistent results.

Eco Chic branding reflects Giovanni’s approach to beauty: natural and organic ingredients paired with salon-grade performance, plus recyclable packaging and a commitment to vegan offerings. This combination aims to support a versatile routine that suits fashion-forward individuals seeking healthy-looking, manageable hair.